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STRATEGIC MARKETING
Strategic Marketing in a compulsory subject (6 ECTS credits) listed in the third year of the Degree of Business Administration and Management. It belongs to the "Marketing and Market Research Area” and it is related to other subjects of the degree, such as Introduction to Marketing, Marketing Management and Market Research. Therefore, this subject allows the improvement of the students’ knowledge in the area of marketing and market research in order to build their marketing basis of those who decide to dig on this discipline through the optional subjects of the four year (International Marketing, Communication Marketing, Commercial Distribution, and Sales Management).
Through this subject, the student becomes familiar with marketing from a firm management perspective, ie, as a way of thinking and as operational management of tools and procedures. To do this, the methodology enables to successfully strategize, implement and control the marketing plan. The aim of this subject is to give students the necessary skills to allow them to work in management positions in order to implement strategic marketing plans to guide for commercial practices of the firm in the long term.
Strategic Marketing contributes to the development of the students’ professional profile through the following competences:
General Competences (CG)
Specific Competences (CE)
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The main objectives are the following:
